No code. You stay in control.

An AI company that works all night —
and reports to you every morning.

Tell ESR your goal. A full AI team researches, builds, and runs it for you — while you approve every move. Free to start. No credit card. No surprise bills, ever.

Build your AI company free — no card →Watch it work live →
✓ Free to build — no card✓ You approve every move✓ Cancel & keep everything anytime

Not ready to build? Join the free community →

Your cockpit — goal in progress● live
Active goal
Launch email campaign for new product
62% complete · Phase 3 of 5 · awaiting your approval on send
S
Strategist
● Working
M
Marketer
● Working
B
Builder
● Working

Illustrative preview of your live cockpit.

🔒 50 founding seats. Lock the lowest price ESR will ever be — plus double Power your first month, and it never expires.

The magic moment

Watch your company get built — in real time.

Say what you want in plain English. Watch agents spin up, glass panels assemble, and real work appear — a plan, a landing page, your first task — inside your own live cockpit.

Live build demo
A public, always-on view of Ava building a real company — like a control room you can watch before you sign up.
Coming soon

Placeholder — the live view isn't hooked up yet.

Build your AI company free — no card →

Sound familiar?

You are doing everything yourself.
That is the problem.

⏱
Your day disappears into busywork
Research, tools, tabs. Hours spent looking things up instead of moving your business forward.
🧭
Every tool gives you outputs — not results
You are still the one deciding what to do with them, and doing the work to make them happen.
🌊
AI moves faster than you can keep up
New models and tools every week. Keeping current is a full-time job you never signed up for.

What if you had a team that handled all of it — and still let you make the calls?

How it works

Three steps. That is it.

01
Tell Ava what you want
New idea or existing business — describe your goal in plain English. No setup, no forms. Ava turns it into a plan on the spot.
02
Your agents build it and run it
Your Strategist, Marketer, and Builder research, break the goal into phases, and do the work — all night if needed.
03
You approve and grow
Nothing ships without your ok. Review each move from your live cockpit, approve, and watch results roll in.

Works whether you are starting from zero or scaling what you already have.

Why ESR

Autonomous — without the horror stories.

You have heard about AI that runs off, racks up charges, breaks, and holds your business hostage. ESR was built to be the opposite on every count.

🛡
You stay in control
It works all night; you approve every morning. Nothing meaningful happens without your ok — a governance layer and approval gates keep you the operator, not a bystander.
💳
No surprise billing
Power is shown as a %, never a mystery dollar amount. A hard spend-stop means it can never overspend, and every top-up you buy never expires. You will never get a surprise charge.
🔧
It heals itself
When something breaks, ESR detects it and fixes itself — watchdogs and auto-repair keep your company running instead of leaving you with bugs it can't solve.
🔑
You own it
Your domain, your data, your business. Everything is yours to keep — walk away anytime and take all of it with you. No hostage lock-in.
Build your AI company free — no card →

Why ESR exists

Built by someone who needed it to exist.

I was running multiple businesses by myself. Every AI tool either needed a developer to set up or handed me outputs I still had to act on. I did not want another tool — I wanted a team I controlled. So I built one.

ESR is what I built for myself. Now I am opening it to a founding group.

— Frank Scala, Founder of ESR

Founding member results

Real stories from founding members will live here. We are onboarding the first cohort now — no fake testimonials, ever.

The founding offer

Build free. Pay only when you decide to go live.

Start building your AI company today for $0. Unlock it to run for real whenever you are ready.

Free to start — no card
Build your whole AI company, meet your team, and get a real first win before you pay a cent.
2× Power your first month
Founding members get double Power in month one — and unlike a bonus that resets, it never expires.
Only 50 founding seats
Lock the lowest price ESR will ever be. When the seats are gone, founding pricing closes.
FOUNDING MEMBER
Founding Member Access
$49/month to go live
Free to build first · pay only to run it for real · cancel anytime
Everything unlocked. 1 seat. Price locked for founding members.
✓Full AI team — Strategist, Marketer, Builder
✓Goal Loop Engine — set a goal, agents execute it
✓100% Power/month (200% your first month — 2×, never expires)
✓Your own live cockpit — approve every move
✓Knowledge OS — ESR learns your business
✓Ava — your executive assistant
✓No surprise billing · you own your data · cancel & keep it anytime
Build your AI company free — no card →

Start free — you only pay when you choose to go live.

Need more Power? Refills never expire.

Buy only what you need, when you need it. No subscriptions to your Power — it is always yours to keep.

$25+60% Power$50+150% Power$100+400% Power$300+1,500% Power

Public launch coming soon.

Get early access and founding member pricing when we open to everyone.

Questions we actually get asked.

Your company won't build itself.
Yours can — tonight.

Start free. Approve every move. Own everything. One of only 50 founding seats.

Build your AI company free — no card →

No card to build · pay only to go live · cancel & keep everything anytime. Or join the free community →