No coding needed. You stay in control.

You, plus a team of experts
that never sleeps.

Running a business, chasing an idea, or just want to 10x your day job? ESR gives you done-for-you AI agents that research, build, and run the work for you — while you approve every move. Free to start — no card needed.

Get started free →See it in action →
✓ No coding needed✓ Free to start — no card✓ You approve every move

Not ready to build? Join the free community →

Your Command Center — goal in progress● live
Active goal
Launch email campaign for new product
62% complete · Phase 3 of 5 · awaiting your approval on send
S
Strategist
● Working
M
Marketer
● Working
B
Builder
● Working

Illustrative preview of your live Command Center.

🔒 150 founding seats. Lock the lowest price ESR will ever be — plus double Power your first month, and it never expires.

Built for everyone

If you can describe it, ESR can do it.

No coding. No catch. No technical background. If you can type what you want in plain English, ESR turns it into expert-level work — and makes you superhuman.

🏢
You run a business
ESR handles the work you never have time for — marketing, content, research, ops — so you can focus on growing instead of grinding.
💡
You have an idea
Describe it in plain English and ESR turns it into a plan, then starts building it tonight. No developer, no setup, no technical skills required.
🚀
You want to 10x your job
Hand the busywork to your own AI team and ship expert-level output in a fraction of the time. Look like a whole department of one.
Get started free →

The magic moment

Watch your company get built — in real time.

Say what you want in plain English. Watch agents spin up, glass panels assemble, and real work appear — a plan, a landing page, your first task — inside your own live Command Center.

Live build demo
A public, always-on view of Ava building a real company — like a control room you can watch before you sign up.
Coming soon

Placeholder — the live view isn't hooked up yet.

Get started free →

Sound familiar?

You are doing everything yourself.
That is the problem.

⏱
Your day disappears into busywork
Research, tools, tabs. Hours spent looking things up instead of moving your business forward.
🧭
Every tool gives you outputs — not results
You are still the one deciding what to do with them, and doing the work to make them happen.
🌊
AI moves faster than you can keep up
New models and tools every week. Keeping current is a full-time job you never signed up for.

What if you had a team that handled all of it — and still let you make the calls?

How it works

Three steps. That is it.

01
Tell Ava, your AI executive assistant, what you want
New idea or existing business — describe your goal in plain English. No setup, no forms. Ava turns it into a plan on the spot.
02
Your agents build it and run it
Your Strategist, Marketer, and Builder research, break the goal into phases, and do the work — all night if needed.
03
You approve and grow
Nothing ships without your ok. Review each move from your live Command Center, approve, and watch results roll in.

Works whether you are starting from zero or scaling what you already have.

Why ESR

Autonomous — without the horror stories.

You have heard about AI that runs off, racks up charges, breaks, and holds your business hostage. ESR was built to be the opposite on every count.

🚫
No coding needed
If you can type what you want in plain English, you can run ESR. No developers, no setup, no technical background — it was built for the everyday person.
🛡
You stay in control
It works all night; you approve every morning. Nothing meaningful happens without your ok — a governance layer and approval gates keep you the operator, not a bystander.
📈
It learns and improves itself
ESR gets smarter the more you use it. It learns your business, remembers what works, and improves its own output over time — a team that compounds.
💳
No surprise billing
Power — AI credits for computing costs — is shown as a %, never a mystery dollar amount. A hard spend-stop means it can never overspend, and every top-up you buy never expires. No hidden charges, ever.
🔧
It heals itself
When something breaks, ESR detects it and fixes itself — watchdogs and auto-repair keep your company running instead of leaving you with bugs it can't solve.
🔑
You own it
Your domain, your data, your business. Everything is yours to keep — walk away anytime and take all of it with you. No hostage lock-in.
Get started free →

Why ESR exists

Built by someone who needed it to exist.

I was running multiple businesses by myself. Every AI tool either needed a developer to set up or handed me outputs I still had to act on. I wanted a team I controlled, without the overhead and headache. So I built one.

ESR is what I built for myself. Now I am opening it to a founding group.

— Frank Scala, Founder of ESR

Founding member results

Real stories from founding members will live here. We are onboarding the first cohort now — no fake testimonials, ever.

The founding offer

Build free. Pay only when you decide to go live.

Start building your AI company today for $0. Unlock it to run for real whenever you are ready.

Free to start — no card
Build your whole AI company, meet your team, and get a real first win before you pay a cent.
2× Power your first month
Founding members get double Power in month one — and unlike a bonus that resets, it never expires.
Only 150 founding seats
Lock the lowest price ESR will ever be. When the seats are gone, founding pricing closes.
150 SEATS · FOUNDING
Founding Member
$49/mo — locked for life
Free to start today · charged when your team goes live Aug 1
✓50% off — a real $99 plan for $49, locked for life
✓2× Power your first month to kickstart your growth
✓Your founding rate is locked even if you cancel and come back
✓Founding community — build alongside the founder
✓Everything in Launch, plus supervised autonomy from day one

Start free — you only pay when you choose to go live.

Launch
$99/mo
Your full AI team, working under your approval.
✓Full AI team — Strategist, Marketer, Builder
✓Goal Loop Engine — set a goal, agents execute it
✓Supervised autonomy — the team works while you approve every move
✓Ava — your executive assistant
✓Command Center — approve and steer in real time
✓Knowledge OS — ESR learns your business
✓You own your data
Growth
$199/mo
For operators who want the team running overnight.
✓Everything in Launch, plus:
✓Unattended autonomy — the team works overnight while you are logged off
✓More Power every month
✓More agents
✓Priority execution
Empire
$499/mo
Maximum firepower. Scale without limits.
✓Everything in Growth, plus:
✓Max Power every month
✓Priority model routing
✓Scale without limits

Power is your AI credits for computing costs — so there are never hidden charges.

Need more Power? Refills never expire.

Buy only what you need, when you need it. No subscriptions to your Power — it is always yours to keep.

$29+29% Power$59+62% Power$99+110% Power$249+300% Power

Public launch coming soon.

Get early access and founding member pricing when we open to everyone.

Questions we actually get asked.

Your company won't build itself.
Yours can — tonight.

Start free. Approve every move. Own everything. One of only 150 founding seats.

Get started free →See it in action →

No card to build · pay only to go live · cancel & keep everything anytime. Or join the free community →