How billing works
You pay us $99. The AI costs what the AI costs.
Most people never pay for AI at all.
Launch includes $25 of AI work every month. It resets each month, so it is there whether you used the last one or not. Most jobs cost a few cents, so for a lot of people that covers everything they ask for. If you want more done, you pay for more work at what it cost us, and nothing on top.
Everyone else bundles the AI into one price. To do that they have to guess how much you will use. They guess high, because guessing low costs them money. Then they mark it up.
You pay for their guess and their margin, and you never see the real number.
Most tasks cost a few cents.
What $99 replaces
Look at what you are already paying for.
Most owners are paying for pieces of this already. Add up what is on your card right now.
What that adds up to
What you pay here
No card required. The plan is yours to keep.
Fifteen tools and two people. Fifteen logins, seventeen bills, and you are still the one running all of it.
$99 a month. All of it, and somebody else does the work.
And you are not paying us for the AI. That is passed through at what we paid.
Managed
A role is a job you would otherwise hire for.
Not a tool. Not a seat. Not a workflow you have to build. A role is a job with an owner. You say what it should own, we staff it from the 74, brief it, run it, and report back.
If you have ever thought “I need someone doing our outbound,” that someone is a role.
A few examples, not a menu
Outbound and pipeline
Lists built, accounts researched, sequences written and sent, every reply logged, and the conversations worth your time handed to you.
Content and audience
A running calendar, drafts written and checked, published on schedule, search work that builds up instead of sitting in a document.
Money in and money out
Transactions sorted, statements matched, unpaid invoices chased, a clean set of numbers on any given morning.
Your website and your software
The pages people see, the payments and logins behind them, tested on a phone, and fixed when something breaks.
These are four we run often. They are not the list. If the job exists in a business, we can staff it, and the call is where we work out which one you need.
What it costs
One role
Two roles
Three roles
Each additional role
Past three roles, we price it on a call.
No recruiting fee. No payroll tax. No benefits. No notice period. A role starts inside 24 hours and it works on a Sunday.
What we actually do
You get a briefing, not a to-do list.
“We operate it” is easy to say and hard to picture. Here is what it looks like once a role is running.
Common questions
Everything you are about to ask.
ChatGPT gives you a draft. You still have to check it, fix it, and go do the thing. ESR gives you people who take the job, do it, and bring back something finished for your approval. You are not writing prompts. You are directing a team.