esr.co

Your team

Ten departments. Seventy-four specialists. None of them on payroll.

Every job a business needs, already staffed. You never pick who does what. You say what you need and the right people pick it up.

Put your team to work

No card required. The plan is yours to keep.

Your assistant

You only ever talk to Ava.

Ava is your executive assistant. She is the one you tell things to, and the only one you have to deal with.

Ava
Executive Assistant
She works out who does it
You describe the job the way you would tell a person. Ava reads it, decides which specialists it takes, and brings them in. You never look at a list and pick someone.
She learns your business
Everything you tell her gets written down and kept. What you sell, who you sell to, how you like things written, what you already decided. Every specialist reads it before they start, so you explain your business once.
She breaks the work up
Big jobs get split into steps and handed to the right people in the right order. You see the plan before anything happens.
She brings it back to you
Finished work, not a draft to fix. Anything that reaches a customer or spends money waits for your yes.
She asks when she does not know
If something is missing, she asks you rather than guessing. Nothing gets made up to fill a gap.

One person to talk to. Seventy-four people doing the work.

The departments

Every job a business needs.

Ten departments, 74 specialists. You never choose between them. Ava does.

Marketing
Content, social, email, SEO, ads, PR, podcasts, video, images, and your reviews. Our largest department.
14
Technology
Websites, storefronts, payments, logins, and the testing that proves it works.
13
Sales
Finding customers, quoting them, closing them, and keeping them.
10
Operations
Projects, purchasing, pricing, vendors, and the notes nobody took in that meeting.
8
Customer Service
Answering the phone, booking the job, handling the complaint, keeping the customer.
6
Executive Office
The work you would hand a chief of staff. Research, analysis, documents, and the plain-English answer to how last month went.
5
Finance & Accounting
Invoicing, chasing what is owed, expenses, reconciliation, and tax.
5
Human Resources
Hiring, paying and starting people, and writing down how the business runs so it can be handed over.
5
Legal & Compliance
Contracts and their renewal dates, privacy, accessibility, insurance, and reading the terms nobody reads.
5
Product Development
What to build next, what customers keep asking for, and what the market is doing while you are busy.
3

These are not templates. They learn your business, then do the job the way your business does it.

Put your team to work

No card required. The plan is yours to keep.

The board

Twelve advisors, then a recommendation.

COO
Chief Operating Officer
CLO
Chief Legal Officer
CRO
Chief Revenue Officer
CFO
Chief Financial Officer
CTO
Chief Technology Officer
CPO
Chief Product Officer
CXO
Chief Experience Officer
CRI
Chief Risk Officer
CCO
Chief Creative Officer
CGO
Chief Growth Officer
CHRO
Chief People Officer
CVO
Chief Value Officer

The seventy-four do the work. The board helps you decide what work to do.

Put a real decision in front of twelve advisors and get twelve angles you had not considered, then one clear recommendation. Not one confident answer, and not twelve opinions dumped on you to sort out.

Staff and counsel. That is what makes it a company rather than a workforce.

Why it holds up

You have tried AI before. Here is what was missing.

Every reason the last one did not work, and what we did about it.

It forgets everything you told it

You explain your business once.

Everything you explain gets written down in plain English, in one place you can read and edit. It also shows you what it knows for certain and what it has picked up but not confirmed, so you can correct it before anyone works from it.

It hands you something you still have to check

It gets checked before it reaches you.

Everything gets read back before it reaches you, against three questions. Does it answer what was actually asked, is anything in it made up, does it read like a person wrote it. If it does not pass, it goes back before you ever see it.

It does something you did not want

Nothing important happens without your yes.

Anything that reaches a customer, spends money, or changes something public waits for you. You decide how much they do on their own, and there is no setting anywhere that lets them spend money you have not put there, commit on your behalf, or delete anything.

It runs up a bill while you are not looking

It cannot spend money you have not put there.

A job that cannot be paid for never starts. You put money on a balance up front, you set the limit, and your balance cannot go below zero. No overdraft, so there is no surprise bill to send.

It only works while you are typing

It keeps working after you log off.

Ask for something weekly and it happens weekly, overnight, without you restarting it. If it stops because your limit ran out, it tells you plainly why and what would start it again.

Ten departments. One person to talk to.

Put your team to work

No card required. The plan is yours to keep.