Brand & Media Kit
esr.co
The single source of truth for how partners, affiliates, and reviewers describe esr.co publicly. If it isn’t on this page, don’t say it: see the do-not-say list below.
Locked 2026-07-30 · ESR AI Corp., PO Box 341, Farmingdale, NY 11735
Logo & Wordmark
The wordmark is always lowercase: “esr.co” is a domain, not an acronym. Keep clear space around the wordmark equal to the height of the lowercase "e". Never crop the arrows, never stretch or skew the mark, never recolor it off-brand.
On light backgrounds
On the accent background
Incorrect usage
- Do not place the wordmark on a dark or navy background: ESR has no dark-mode identity.
- Do not recolor the wordmark to any color other than #181818 (on light) or white (on the accent background).
- Do not stretch, skew, rotate, or add drop shadows / outlines to the wordmark.
- Do not uppercase "ESR.CO": the wordmark is always lowercase.
- Do not crop or separate the arrows from the wordmark.
Color
ESR Red
#FA453C
Primary accent: CTAs, links, highlights
White
#ffffff
Primary background
Off-White
#f8f8ff
Secondary / card background
Ink
#181818
Primary text
ESR is light-futuristic only: white and off-white backgrounds with light glass morphism. No dark mode, no dark/navy backgrounds. This is permanent and non-negotiable.
Typography
Primary typeface: Geist. Wordmark is always lowercase: "esr.co" is a domain, not an acronym.
Approved Boilerplate
Tagline: “AI Automation with No Code”. Use one of these three approved descriptions verbatim: do not paraphrase claims out of them.
25 words
esr.co gives founders an AI executive team: agents that research your market and draft real content and strategy for you to review and approve. Plans start at $49/month.
50 words
esr.co is an AI executive team for founders, not a single chatbot. AI agents, including the Strategist, Marketer, Builder, and the Ava assistant, research your market and draft real work: content, strategy plans, and messaging. You review and approve everything before it ships. Built on Claude. Plans start at $49/month.
100 words
esr.co is an AI executive team for founders who don't have time to hire one. A roster of AI agents researches your market, reads your own business data, and drafts real work, including content, strategy plans, and outbound messaging, inside one portal. Nothing goes out without your review and approval; agents propose, you approve. ESR's proven, end-to-end capability today is AI content and strategy drafting; social publishing is being wired and not yet proven live, and CRM/email actions are draft-plus-approval, not automated sends. Built on Claude. Plans start at $49/month, with $99–$499/month tiers as you grow.
Approved Claims
You may say the following about esr.co in public materials, ads, or partner content.
- esr.co gives founders an AI executive team, not a single chatbot.
- AI agents draft real work, including content, strategy plans, and outreach messaging, for a human to review and approve before it goes out.
- ESR's proven, end-to-end capability today is AI content and strategy drafting.
- Plans start at $49/month (founding rate, seat-capped) and $99/month (Launch) on the ongoing ladder.
- ESR is built on Claude (Anthropic).
- Partners earn a recurring cash commission on the subscription revenue of customers they refer.
- CRM and email actions are draft-plus-approval: ESR never sends on a customer's behalf without a human clicking approve.
- Ava is ESR's AI executive assistant.
Do Not Say
- Never name or depict a real, living person as an ESR advisor or board member. Board seats are described by title and remit only: this was live legal exposure once and was removed.
- Never claim ESR replaces a CRM, an email platform, or any other tool it does not fully replace.
- Never make an earnings, income, or ROI claim, for ESR customers, or for partners/affiliates.
- Never claim social media publishing is live end-to-end: it is being wired and not yet proven.
- Never claim agents act with zero human oversight: every external-facing action is draft-plus-approval.
- Never guarantee specific results, revenue, or business outcomes.
Product Screenshots
No product screenshots are published on this page yet. Real, captured-from-the-running-app screenshots were not taken in this pass. This page ships without them rather than substitute mockups. Do not use any image not sourced from this page as an ESR product screenshot.
Machine-Readable Export
Every fact on this page is also available as JSON at /brand/kit.json, generated from the same source module the Partner Content Studio grounds on, so the two can never drift apart.